Privacy Policy and data processing

Full policy

Owner and Data Controller

PIT LANE RED PASSION S.R.L.
Via Dino Ferrari, 49 / 41053 - Maranello (MO) - Italy

Owner contact email: info@pitlaneredpassion.com

Types of Data collected

Among the types of Personal Data that this Application collects, by itself or through third parties, there are: Trackers; Usage Data; first name; last name; phone number; email address; Data communicated while using the service; various types of Data; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); city; ZIP/Postal code; state; province; country; county; latitude (of city); longitude (of city); metro area; geography/region; IP address; device information; app information; device logs; operating systems; browser information; language; launches; number of sessions; session duration; scroll-to-page interactions; mouse movements; scroll position; keypress events; motion sensor events; touch events; video views; clicks; browsing history; search history; session statistics; page views; interaction events; page events; custom events; Application opens; number of Users; answers to questions; user content; contents of the email or message; profile picture; date of the message; time the message was sent; sender of the message.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application.
Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools — by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published or shared through this Application.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Analytics, Tag management, Displaying content from external platforms, Contacting the User, Advertising, Interaction with live chat platforms, Traffic optimization and distribution, Content commenting, Interaction with external social networks and platforms, Remarketing and behavioral targeting, Heat mapping and session recording, Interaction with data collection platforms and other third parties, Interaction with online survey platforms, Content performance and features testing (A/B testing), Managing data collection and online surveys, Platform services and hosting, Commercial affiliation and Spam and bots protection.

For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

• Advertising

  This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Application, possibly based on User interests.
  This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
  Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Application.
  For more information, please check the privacy policies of the relevant services.
  Services of this kind usually allow Users to opt out of such tracking. Users may learn how to opt out of interest-based advertising more generally by visiting the relevant opt-out section in this document.

  Meta ads conversion tracking (Meta pixel) (Meta Platforms Ireland Limited)

  Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms Ireland Limited that connects data from the Meta Audience Network with actions performed on this Application. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt out.

  Facebook Lookalike Audience (Meta Platforms Ireland Limited)

  Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Meta Platforms Ireland Limited that uses Data collected through Facebook Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list on the base of their past use of this Application or engagement with relevant content across the Facebook apps and services.
  On the base of these Data, personalized ads will be shown to Users suggested by Facebook Lookalike Audience.

  Users can opt out of Facebook's use of cookies for ads personalization by visiting this opt-out page.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt out.

  Hotjar Form Analysis & Conversion Funnels (Hotjar Ltd.)

  Hotjar is an analytics service provided by Hotjar Ltd.
  Hotjar honors generic Do Not Track headers. This means your browser can tell its script not to collect any of your data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Malta – Privacy Policy – Opt Out.

  ClickWall (Click Wall Ltd.)

  ClickWall is an advertising service provided by Click Wall Ltd.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Israel – Privacy Policy.

  Clickpoint (CLICKPOINT MARKETING SLU.)

  Clickpoint is an advertising service provided by CLICKPOINT MARKETING SLU.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Spain – Privacy Policy.

  ClickInText (ADSTOURS SAS)

  ClickInText is an advertising service provided by ADSTOURS SAS.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: France – Privacy Policy – Opt out.

  Google Ad Manager (Google Ireland Limited)

  Google Ad Manager is an advertising service provided by Google Ireland Limited that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with.
  In order to understand Google's use of Data, consult Google's partner policy.
  This service uses the “DoubleClick” Cookie, which tracks use of this Application and User behavior concerning ads, products and services offered.  

  Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy.

  Query Click (Query Click Limited)

  Query Click is an advertising service provided by Query Click Limited.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United Kingdom – Privacy Policy.

  Welect (Welect GmbH)

  Welect is an advertising service provided by Welect GmbH.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Germany – Privacy Policy.

• Analytics

  The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

  Google Analytics (Universal Analytics) with anonymized IP (Google Ireland Limited)

  Google Analytics (Universal Analytics) is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
  Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
  This integration of Google Analytics anonymizes your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.

  In order to understand Google's use of Data, consult Google's partner policy.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Google Analytics Advertising Reporting Features (Google Ireland Limited)

  Google Analytics on this Application has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyze specific behavior and interests Data (traffic Data and Users' ads interaction Data) and, if enabled, demographic Data (information about the age and gender).

  Users can opt out of Google's use of cookies by visiting Google's Ads Settings.

  Personal Data processed: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Google Analytics Demographics and Interests reports (Google Ireland Limited)

  Google Analytics Demographics and Interests reports is a Google Advertising Reporting feature that makes available demographic and interests Data inside Google Analytics for this Application (demographics means age and gender Data).

  Users can opt out of Google's use of cookies by visiting Google's Ads Settings.

  Personal Data processed: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example).

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Google Analytics (Universal Analytics) (Google Ireland Limited)

  Google Analytics (Universal Analytics) is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
  Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

  In order to understand Google's use of Data, consult Google's partner policy.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Google Analytics 4 (Google Ireland Limited)

  Google Analytics 4 is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

  In order to understand Google's use of Data, consult their partner policy and their Business Data page.

  Personal Data processed: number of Users; session statistics; Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt out.

  Meta Events Manager (Meta Platforms, Inc.)

  Meta Events Manager is an analytics service provided by Meta Platforms, Inc. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on this Application.

  Personal Data processed: browsing history; clicks; page views; Trackers; Usage Data.

  Place of processing: United States – Privacy Policy – Opt out.

• Commercial affiliation

  This type of service allows this Application to display advertisements for third-party products or services. Ads can be displayed either as advertising links or as banners using various kinds of graphics.
  Clicks on the icon or banner posted on the Application are tracked by the third-party services listed below, and are shared with this Application.
  For details of which data are collected, please refer to the privacy policy of each service.

  ClickFunnels Backpack (Etison, LLC)

  ClickFunnels Backpack is a commercial affiliation service provided by Etison, LLC.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy.

• Contacting the User

  Contact form (this Application)

  By filling in the contact form with their Data, the User authorizes this Application to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

  Personal Data processed: email address; first name; last name; phone number.

  Mailing list or newsletter

  By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Application. Your email address might also be added to this list as a result of signing up to this Application or after making a purchase.

  Personal Data processed: email address.

• Content commenting

  Content commenting services allow Users to make and publish their comments on the contents of this Application.
  Depending on the settings chosen by the Owner, Users may also leave anonymous comments. If there is an email address among the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments.
  If a content commenting service provided by third parties is installed, it may still collect web traffic data for the pages where the comment service is installed, even when Users do not use the content commenting service.

  Facebook Comments (Meta Platforms Ireland Limited)

  Facebook Comments is a content commenting service provided by Meta Platforms Ireland Limited enabling the User to leave comments and share them on the Facebook platform.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt out.

• Content performance and features testing (A/B testing)

  The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of this Application.

  Google Optimize (Google Ireland Limited)

  Google Optimize is an A/B testing service provided by Google Ireland Limited ("Google").

  Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy.

  Google Optimize 360 (Google Ireland Limited)

  Google Optimize 360 is an A/B testing service provided by Google Ireland Limited ("Google").

  This service allows the Owner to target groups of Users on the base of their past use of this Application. Users that opt-out of tracking by Google Analytics will not be included in experiments created in Google Optimize 360.

  Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy.

• Displaying content from external platforms

  This type of service allows you to view content hosted on external platforms directly from the pages of this Application and interact with them. Such services are often referred to as widgets, which are small elements placed on a website or app. They provide specific information or perform a particular function and often allow for user interaction.
  This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

  Google Fonts (Google LLC)

  Google Fonts is a typeface visualization service provided by Google LLC that allows this Application to incorporate content of this kind on its pages.

  Personal Data processed: Usage Data; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy.

  Google Maps widget (Google Ireland Limited)

  Google Maps is a maps visualization service provided by Google Ireland Limited that allows this Application to incorporate content of this kind on its pages.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy.

  Font Awesome (Fonticons, Inc. )

  Font Awesome is a typeface visualization service provided by Fonticons, Inc. that allows this Application to incorporate content of this kind on its pages.

  Personal Data processed: Usage Data.

  Place of processing: United States – Privacy Policy.

  Vimeo video (Vimeo, LLC)

  Vimeo is a video content visualization service provided by Vimeo, LLC that allows this Application to incorporate content of this kind on its pages.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy.

• Heat mapping and session recording

  Heat mapping services are used to display the areas of this Application that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.
  Some of these services may record sessions and make them available for later visual playback.

  Hotjar Heat Maps & Recordings (Hotjar Ltd.)

  Hotjar is a session recording and heat mapping service provided by Hotjar Ltd.
  Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

  Personal Data processed: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service.

  Place of processing: Malta – Privacy Policy – Opt Out.

• Interaction with data collection platforms and other third parties

  This type of service allows Users to interact with data collection platforms or other services directly from the pages of this Application for the purpose of saving and reusing data.
  If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.

  Hotjar Recruit User Testers (Hotjar Ltd.)

  The Hotjar Recruit User Testers widget is a service for interacting with the Hotjar data collection platform provided by Hotjar Ltd.
  Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

  Personal Data processed: Trackers; Usage Data; various types of Data.

  Place of processing: Malta – Privacy Policy – Opt Out.

• Interaction with external social networks and platforms

  This type of service allows interaction with social networks or other external platforms directly from the pages of this Application.
  The interaction and information obtained through this Application are always subject to the User’s privacy settings for each social network.
  This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
  It is recommended to log out from the respective services in order to make sure that the processed data on this Application isn’t being connected back to the User’s profile.

  Facebook Like button and social widgets (Meta Platforms Ireland Limited)

  The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Meta Platforms Ireland Limited

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt out.

• Interaction with live chat platforms

  This type of service allows Users to interact with third-party live chat platforms directly from the pages of this Application, in order to contact and be contacted by this Application‘s support service.
  If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.

  Olark Widget (Habla, Inc.)

  The Olark Widget is a service for interacting with the Olark live chat platform provided by Habla, Inc.

  Personal Data processed: Data communicated while using the service; Trackers; Usage Data.

  Place of processing: United States – Privacy Policy.

  ClickDesk Widget (ClickDesk Inc.)

  The ClickDesk Widget is a service for interacting with the ClickDesk live chat platform provided by ClickDesk Inc.

  Personal Data processed: Data communicated while using the service; Trackers; Usage Data.

  Place of processing: United States – Privacy Policy.

  WhatsApp Business Chat Widget (Meta Platforms, Inc.)

  WhatsApp Business Chat Widget is a service for interacting with the WhatsApp instant messaging app and platform provided by Meta Platforms, Inc.

  Personal Data processed: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; Trackers; user content.

  Place of processing: United States – Privacy Policy.

• Interaction with online survey platforms

  This type of service allows Users to interact with third-party online survey platforms directly from the pages of this Application.
  If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.

  Hotjar Poll & Survey widgets (Hotjar Ltd.)

  The Hotjar Poll & Survey widgets are services that enable interaction with the Hotjar platform provided by Hotjar Ltd.
  Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

  Personal Data processed: Trackers; Usage Data; various types of Data.

  Place of processing: Malta – Privacy Policy – Opt Out.

• Managing data collection and online surveys

  This type of service allows this Application to manage the creation, deployment, administration, distribution and analysis of online forms and surveys in order to collect, save and reuse Data from any responding Users.
  The Personal Data collected depend on the information asked and provided by the Users in the corresponding online form.

  These services may be integrated with a wide range of third-party services to enable the Owner to take subsequent steps with the Data processed - e.g. managing contacts, sending messages, analytics, advertising and payment processing.

  Hotjar surveys (Hotjar Ltd.)

  Hotjar surveys is a survey builder and data collection platform provided by Hotjar Ltd.
  Hotjar surveys may use cookies to track User behavior. Users can Opt-Out of Hotjar surveys cookie tracking by visiting this opt-out page.

  Hotjar surveys respects the Do Not Track option available in most modern browsers that, if activated, sends a special signal to stop tracking User activity. Users can find more information on how to enable Do Not Track for each supported browser here.

  Personal Data processed: Trackers.

  Place of processing: Malta – Privacy Policy – Opt Out.

• Platform services and hosting

  These services have the purpose of hosting and running key components of this Application, therefore allowing the provision of this Application from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data.
  Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

  ClickFunnels (Etison, LLC)

  ClickFunnels is a platform provided by Etison, LLC that allows the Owner to build, run and host this Application.

  Personal Data processed: Trackers.

  Place of processing: United States – Privacy Policy.

• Remarketing and behavioral targeting

  This type of service allows this Application and its partners to inform, optimize and serve advertising based on past use of this Application by the User.
  This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
  Some services offer a remarketing option based on email address lists.
  Services of this kind usually allow Users to opt out of such tracking. Users may learn how to opt out of interest-based advertising more generally by visiting the relevant opt-out section in this document.

  Facebook Remarketing (Meta Platforms Ireland Limited)

  Facebook Remarketing is a remarketing and behavioral targeting service provided by Meta Platforms Ireland Limited that connects the activity of this Application with the Facebook advertising network.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt out.

  Google Ad Manager Audience Extension (Google Ireland Limited)

  Google Ad Manager Audience Extension is a remarketing and behavioral targeting service provided by Google Ireland Limited that tracks the visitors of this Application and allows selected advertising partners to display targeted ads across the web to them.

  In order to understand Google's use of Data, consult Google's partner policy.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

• Spam and bots protection

  This type of service analyzes the traffic of this Application, potentially containing Users' Personal Data, with the purpose of filtering it from unwanted parts of traffic, messages and content that are recognized as spam or protecting it from malicious bots activities.

  Cloudflare Bot Management (Cloudflare, Inc.)

  Cloudflare Bot Management is a malicious bot protection and management service provided by Cloudflare, Inc.

  Personal Data processed: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code.

  Place of processing: United States – Privacy Policy.

• Tag management

  This type of service helps the Owner to manage the tags or scripts needed on this Application in a centralized fashion.
  This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.

  Google Tag Manager (Google Ireland Limited)

  Google Tag Manager is a tag management service provided by Google Ireland Limited.

  Personal Data processed: Usage Data.

  Place of processing: Ireland – Privacy Policy.

• Traffic optimization and distribution

  This type of service allows this Application to distribute their content using servers located across different countries and to optimize their performance.
  Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between this Application and the User's browser.
  Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred.

  Cloudflare (Cloudflare, Inc.)

  Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc.
  The way Cloudflare is integrated means that it filters all the traffic through this Application, i.e., communication between this Application and the User's browser, while also allowing analytical data from this Application to be collected.

  Personal Data processed: Trackers; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy.

  cdnjs (Cloudflare, Inc.)

  cdnjs is a traffic optimization and distribution service provided by Cloudflare, Inc.

  Personal Data processed: Usage Data.

  Place of processing: United States – Privacy Policy.

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Payments

Payments on this website are handled by third-party payment services. In case of purchase, the data required to process the payment (such as card details) is collected and processed directly by the payment service provider and never passes through the Owner's systems; the Owner only receives the outcome of the transaction and the billing details provided by the User.

Stripe (Stripe, Inc. and affiliates)

Stripe is a payment service provided by Stripe, Inc. (for users in the European Economic Area: Stripe Payments Europe, Ltd.), which allows the Owner to accept card payments and other electronic payment methods.

Personal Data processed: payment data; first name; last name; email address; purchase information.
Place of processing: Ireland / United States — Stripe Privacy Policy. Transfers to the United States rely on the safeguards provided for by Articles 45 and 46 GDPR.

Cookie Policy

This Application uses Trackers. To learn more, Users may consult the Cookie Policy.

Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Application or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) or use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Application and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.

Policy summary

Personal Data processed for the following purposes and using the following services:

Advertising

• Meta ads conversion tracking (Meta pixel), Facebook Lookalike Audience, Hotjar Form Analysis & Conversion Funnels, ClickWall, Clickpoint, ClickInText, Google Ad Manager, Query Click and Welect — Personal Data: Trackers; Usage Data

Analytics

• Google Analytics (Universal Analytics) with anonymized IP and Google Analytics (Universal Analytics) — Personal Data: Trackers; Usage Data
• Google Analytics Advertising Reporting Features — Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service
• Google Analytics Demographics and Interests reports — Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)
• Google Analytics 4 — Personal Data: number of Users; session statistics; Trackers; Usage Data
• Meta Events Manager — Personal Data: browsing history; clicks; page views; Trackers; Usage Data

Commercial affiliation

• ClickFunnels Backpack — Personal Data: Trackers; Usage Data

Contacting the User

• Contact form — Personal Data: email address; first name; last name; phone number
• Mailing list or newsletter — Personal Data: email address

Content commenting

• Facebook Comments — Personal Data: Trackers; Usage Data

Content performance and features testing (A/B testing)

• Google Optimize and Google Optimize 360 — Personal Data: Trackers; Usage Data

Displaying content from external platforms

• Google Fonts — Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service
• Google Maps widget and Vimeo video — Personal Data: Trackers; Usage Data
• Font Awesome — Personal Data: Usage Data

Heat mapping and session recording

• Hotjar Heat Maps & Recordings — Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

Interaction with data collection platforms and other third parties

• Hotjar Recruit User Testers — Personal Data: Trackers; Usage Data; various types of Data

Interaction with external social networks and platforms

• Facebook Like button and social widgets — Personal Data: Trackers; Usage Data

Interaction with live chat platforms

• Olark Widget and ClickDesk Widget — Personal Data: Data communicated while using the service; Trackers; Usage Data
• WhatsApp Business Chat Widget — Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; Trackers; user content

Interaction with online survey platforms

• Hotjar Poll & Survey widgets — Personal Data: Trackers; Usage Data; various types of Data

Managing data collection and online surveys

• Hotjar surveys — Personal Data: Trackers

Platform services and hosting

• ClickFunnels — Personal Data: Trackers

Remarketing and behavioral targeting

• Facebook Remarketing and Google Ad Manager Audience Extension — Personal Data: Trackers; Usage Data

Spam and bots protection

• Cloudflare Bot Management — Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

Tag management

• Google Tag Manager — Personal Data: Usage Data

Traffic optimization and distribution

• Cloudflare — Personal Data: Trackers; various types of Data as specified in the privacy policy of the service
• cdnjs — Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

Owner and Data Controller

PIT LANE RED PASSION S.R.L. Via Dino Ferrari, 49 / 41053 - Maranello (MO) - Italy

Owner contact email: info@pitlaneredpassion.com