About us
A shared passion, in Maranello since 2010
We put the people who have dreamed of these cars behind the wheel of a Ferrari. One of our co-drivers is always beside you: you do the driving, we know the roads.
Our story
Pit Lane was born from the passion for speed that Daniele Valestri has had since he was a child, and that he chose to share with his customers and with the fans of the most famous red car in the world.
Since 2010 we have been in Maranello, on via Dino Ferrari, fifty metres from the Ferrari Museum: the very roads these cars were born on. The job is the same as on day one — a car, a road, and someone getting in for the first time.
The fleet is made of road cars — Ferrari Roma Spider, Ferrari 458 Spider, Ferrari F8 Tributo Spider, Ferrari California Turbo HS and Ferrari GTC4Lusso — plus the competition Challenge cars, which stay on track. The four-seaters let you bring someone along; in the two-seaters you drive and our co-driver sits beside you, as they do on every experience. You set off from via Dino Ferrari and drive the roads around Maranello, the very ones these cars are tested on.
What we do
Four ways to get close to these cars. In every one of them, one of us is beside you.
Road test drives
You drive on the roads around Maranello, with our co-driver beside you and a briefing first.
Track laps
Racing Ferrari Challenge cars on the circuit, always with the instructor on board: no plates, just corners.
F1 simulator
The closest thing to a single-seater without helmet and suit, and fine for first-timers too.
Events and occasions
Gifts, birthdays, team building and corporate events built to measure, for people and companies.
Frequently asked questions
Who is Pit Lane Red Passion?
A Maranello business running since 2010, born from Daniele Valestri's passion for speed. We run road test drives, track laps, F1 simulator sessions and tailor-made events, with a fleet of Ferraris and one of our co-drivers always on board.
Where is Pit Lane?
At via Dino Ferrari 49 in Maranello, province of Modena, fifty metres from the Ferrari Museum. The cars are on site: you pick yours by looking at it, not from a photograph.
What is the difference between the road drive and the track drive?
On the road you drive a road-going Ferrari on the roads around Maranello, with the co-driver beside you. On track you drive the competition Challenge cars, always with the instructor on board: no number plate, just corners. See the track experiences
How do I book, and how much do I pay up front?
You choose the car, the length and the time on the site, and the slot is held straight away. Online you pay only the 20% deposit: the balance is settled on site on the day.
Where we are
- AddressVia Dino Ferrari 49, 41053 Maranello (MO), Italy
- Opening hoursEvery day, 9:30–18:30
- Phone+39 0536 073601
- WhatsApp+39 327 612 0440
The right place for a first time
Pick the car, the road and the day. We take care of the rest.
See the experiences