Drive experience for the teamDrive experience for the team
Several cars, everyone behind the wheel
on a quote
Corporate events
The corporate event no one forgets
Team building, incentive, product launch or a gift to your clients: 50 metres from the Ferrari Museum, we build the experience around your company's goals.
- 16+ years offering the best Ferrari driving experiences
- Thousands of happy guests every year
Why Pit Lane
An experience built on your objectives
1
Bespoke formats
From track laps to a test drive for the whole team, through to experiential gifts for clients: we choose the right format for your goal.
2
Hospitality and direction
Venue, catering, photos and video, one point of contact coordinating the day. You look after your guests; we handle the rest.
3
B2B from the first call
Dedicated quote, invoicing, flexibility on dates and numbers. One interlocutor, from request to final balance.
The formats
How we can work together
Every event is on a quote: we start from your objectives, not from a price list.
Drive experience for the team
Track team buildingTrack team building
Shared adrenaline and the leaderboard of the day
on a quote
Incentive & client giftsIncentive & client gifts
Branded experiences for your guests
on a quote
What we can bring to the table
- Road test drives or track sessions, for groups of various sizes
- A venue 50 metres from the Ferrari Museum, with hospitality and catering on request
- Professional photo and video coverage of the event
- A single point of contact coordinating logistics and timing
- Corporate invoicing and dedicated handling from the first call
Multi-car experiences with concierge direction are what set us apart: no one else in Maranello builds events like this. Whether it's team building, an incentive or a client gift, the experience starts from your objectives — and stays with people far longer than a dinner or a giveaway. For birthdays, stag/hen dos and private proposals, see the events page too.
Frequently asked questions
What group sizes do you work with?
From small teams to larger groups: we organise driving rotations across the cars and available time. Tell us how many people and how much time you have, and we build the format.
Do you invoice and handle the admin side?
Yes: we work B2B with corporate invoicing and a single point of contact who follows everything, from request to final balance, with flexibility on dates and numbers.
Can you brand the event with our identity?
Yes: from branded experiential gifts to the direction of the day, we adapt the experience to your company's image and objectives.
Let's talk about your event
Tell us your goals, numbers and dates: we'll prepare a dedicated proposal.
Request a quote